Built to carry two names
Paid in Full was developed as both a mixtape cover and a complete merch capsule for Honey Money, created in collaboration with Raimour.
The visual direction combines references to early 2000s mixtape culture with a more polished luxury language. Burning money, diamond lettering and the star motif establish the world of the release, while the co-branding keeps both identities present throughout the collection.
From artwork to uniform
The cover became the starting point for the entire capsule. Its typography, symbols and material references were translated into tees, trucker caps and a zip hoodie rather than simply repeating the artwork across garments.
Paid in Full appears in halftone blackletter, Raimour in gold, and the Honey Star is carried through embroidered details. Each piece takes a different part of the same visual system while remaining recognisable as part of one release.
